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Den of Dragons
Many businesses today are trying to encourage greater ‘entrepreneurial spirit’ among their management teams. There is no greater test of an entrepreneur than their ability to create a product / service, research the market, create a business plan and back this up with financial / market data. To help develop skills, identify high flyers and embed learning, Pearlcatchers have created The Den of Dragons – a brand new event that does just that.
Delegates are split into small teams each of which have to create either a new product or a new concept / improvement etc for their company. They then need to design the product and show how it will work in practice. Having produced a prototype, they need to research the market, do their sums and prepare a business plan. We will provide access to the internet, but other than that delegates will have solely their initiative and business acumen to help them.
Finally, they need to pitch their idea to our panel of ‘Dragons’ who will question them in detail on:
•What is their product / How it works
•Who is target market
•How are they going to sell it
•Financial data / forecasts
After the pitch (however successful or otherwise), the teams will be given detailed feedback and (if required) a master class on one or more aspects of the challenge. They will then have the chance to revise their product and / or their pitch before making a final attempt to win the backing of the Dragons – or at least escape their den unscathed!
We can tailor this event to be based around an industry sector where you may wish to gain more clients. We could also add some interesting / fun constraints to spice the process up a little. If you wanted to add more of a fun element to the proceedings, we could ask you to produce part of a marketing campaign – such as creating a jingle / theme tune using a well known ‘karaoke tune’ as your suggestion on how to get your product – out to the masses
