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With each team representing a different country and using a range of themed props (hats with corks, strings of onions, bowler hats etc) they have to develop a new blend to represent their country.
The 'catch' is that the merchant requires a humorous and eye-catching label to adorn the bottle, a frivolous tasting note to appeal to a market with a highly developed sense of humour a punchy, fun sales pitch and a five minute commercial.
Teams need to muster all their creative ability and combined sense of humour to pitch their wine to the entire group.